Zoe Lindgren

Tarsus

Conference Media

(2022)

For an Eye Care Professional conference, Tarsus tasked my team with creating a variety of ways to advertise their table at the conference, including posters to put up, a video wall, and escalator clings. They wanted a punchy way to advertise to the ECPs at the conference the simple ways in which Demodex blepharitis can be diagnosed in patients. This lead to the creation of the Things Start Looking Up When You Get Your Patients Looking Down copy.