Patagonia (2023)
Patagonia is a fascinating company; they are one of the few that attempt to actively discourage rampant consumerism. They LIKE the longevity of their jackets. In fact, one could say that they’re purposefully making hand-me-downs, ready to continue down the generations for as long as possible. So long, in fact, that sometimes it goes right back up again.
Endurance is their legacy, and they like it that way.
