GILEAD HIV website (2024)
For the GILEAD HIV website, an unbranded site focused on education about HIV awareness, treatments, and history, my team and I were tasked with rebranding the site in alignment with the new Together campaign launch.
I was tasked with fixing the language across all pages within the site and creating the copy for the new Rapid Start page.
I also created copy templates for various HIV awareness days that people could download and share onto their social media accounts.
New Homepage with Together campaign branding
Page for HIV/AIDS awareness days tempates
Rapid Start is a technique to get new patients with HIV on treatment immediately, thus lowering the possibility of medication non-adherence.